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| [AYR tee & jeans c/o, J.Crew blazer, Cole Haan shoes (similar here), Hobo International wristlet, gifted bracelet (gorgeous cuff)] |
When an all men’s fashion brand announces the release of women’s clothing, I’m completely intrigued. I feel it is a gutsy move to alter the brand’s identity and head into unknown territory. This is Bonobos’ latest venture: the launch of AYR, which stands for All Year Round. This collection, similar to the ethos of their menswear, is dedicated to basics that look sharp and feel incredible (hence the idea that you can wear them all year round). Truly, the Skinny jeans pictured here rival my pajamas in comfort.
The company has created a line of essentials–75+ pieces that define a wardrobe of great style and effortless flexibility. From shoes to blouses, denim and outerwear, they cover all of the basics. I adore their approach to design and experience, stated as such:
“We believe in good design, value out of versatility, and thoughtful service.”
This menswear company took the plunge and came out on top. The quality is that of a luxury brand while the pieces and prices are for everyday wear, all year round.
